Picture This Clothing Turns Children's Drawings into Real Dresses
Joey Haar — August 18, 2016 — Life-Stages
References: picturethisclothing & techcrunch
For parents who love their kids' drawings so much that they can't help but show it off, or for kids who want to see their drawings come to life, Picture This Clothing turns children's designs into real, wearable dresses. The unique clothing company doesn't have a set stock of designs. Rather, it turns children into the designers.
The process of getting a personally designed dress from Picture This Clothing is a fun way for parents and kids to bond with one another. First, families go on the site and print out the dress template. Then, after drawing up whatever design comes to mind, a parent takes a picture of the artwork with either a smartphone or a digital camera and uploads that image to the Picture This Clothing site. Finally, the company sends back the one-of-a-kind dress.
The process of getting a personally designed dress from Picture This Clothing is a fun way for parents and kids to bond with one another. First, families go on the site and print out the dress template. Then, after drawing up whatever design comes to mind, a parent takes a picture of the artwork with either a smartphone or a digital camera and uploads that image to the Picture This Clothing site. Finally, the company sends back the one-of-a-kind dress.
Trend Themes
1. Child-designed Clothing - The trend of personalized clothing made from children's drawings provides opportunities for brands to tap into the emotional connection between parents and their kids.
2. Interactive Parent-child Bonding - The trend of involving parents and kids in the design process of clothing creates opportunities for businesses to develop interactive experiences that strengthen family relationships.
3. Customized Fashion - The trend of turning personal artwork into wearable garments offers possibilities for brands to offer customized fashion items that cater to individual expression.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with children's clothing brands that incorporate drawings into their designs, offering unique and personalized collections for customers.
2. E-commerce - E-commerce platforms can leverage the trend by providing easy-to-use design templates and manufacturing capabilities, enabling customers to create and purchase custom clothing items.
3. Art Supplies and Education - Companies in the art supplies and education industry can develop and market products that encourage children's creative expression, aligning with the trend of child-drawn clothing.
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