The Shinola Runwell MD-80 Desk Clock Pays Homage to the Past
Michael Hemsworth — May 13, 2021 — Art & Design
The Shinola Runwell MD-80 Desk Clock is one of the latest decor offerings from the Detroit-based timepiece brand that will provide avid fans of air travel with a way to pay homage to the past.
The clock is constructed using a salvaged piece of polished aluminum from the iconic MD-80 aircraft and boasts a clock dial that has been hand-cut and repolished in California by Moto Art before being assembled in Detroit. The dial of the clock is finished with Arabic indices along with luminous hands to make it visible in all lighting conditions, while the unit stands on a black oak stand emblazoned with a commemorative plaque.
The Shinola Runwell MD-80 Desk Clock will feature distinct signs of wear from unit to unit to enhance the personality of each piece.
The clock is constructed using a salvaged piece of polished aluminum from the iconic MD-80 aircraft and boasts a clock dial that has been hand-cut and repolished in California by Moto Art before being assembled in Detroit. The dial of the clock is finished with Arabic indices along with luminous hands to make it visible in all lighting conditions, while the unit stands on a black oak stand emblazoned with a commemorative plaque.
The Shinola Runwell MD-80 Desk Clock will feature distinct signs of wear from unit to unit to enhance the personality of each piece.
Trend Themes
1. Upcycled Decor - The use of salvaged materials in home and office decor is a trend that indicates opportunities for disruptive innovation in sustainability-focused design and manufacturing.
2. Heritage Design - The popularity of decor items that celebrate the past and iconic designs suggests opportunities for disruptive innovation in the space of nostalgia-driven product design and marketing.
3. Handcrafted Timepieces - The demand for high-quality, artisanal clocks and timepieces presents opportunities for disruptive innovation in the niche market of luxury horology and bespoke clockmaking.
Industry Implications
1. Decor Industry - The use of upcycled materials in the Shinola Runwell MD-80 Desk Clock suggests opportunities for disrupting home and office decor with sustainable, repurposed materials.
2. Travel Industry - The popularity of aviation-themed decor, as seen in the Shinola Runwell MD-80 Desk Clock, indicates opportunities for disrupting the travel industry with unique and nostalgic merchandise offerings.
3. Horology Industry - The Shinola Runwell MD-80 Desk Clock showcases the potential for disrupting the luxury horology industry with handmade, high-quality timepieces that incorporate salvage materials from iconic sources.
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