A-COLD-WALL*'s My Brother's Keeper Capsule Prepares for SS21
A-COLD-WALL* introduces its latest collection for the Spring/Summer 2021 season to come in the next year entitled 'My Brother's Keeper.' For the warmer season, Samuel Ross designs with inspiration drawn from the varying stages of life and the challenges that come with it.
He looks for a sense of peace through these times and explores themes of self reflection and meditation. There are three channels that are explored for the season -- there is redefined selfhood, the future, and isolation. Each section is explored through unique designs and color palettes that capture the varying energies and progression. In a press release, the My Brother's Keeper capsule is described as a series of "new identity cards"
Image Credit: A-COLD-WALL*
He looks for a sense of peace through these times and explores themes of self reflection and meditation. There are three channels that are explored for the season -- there is redefined selfhood, the future, and isolation. Each section is explored through unique designs and color palettes that capture the varying energies and progression. In a press release, the My Brother's Keeper capsule is described as a series of "new identity cards"
Image Credit: A-COLD-WALL*
Trend Themes
1. Meditation-themed Fashion - Opportunity for apparel and fashion companies to incorporate themes of self-reflection, mindfulness, and relaxation into their designs, especially as consumers prioritize mental health and wellness.
2. Seasonal Capsules - Opportunity for clothing brands to release themed capsules and collections with unique designs and color palettes that capture the energy and progression of different seasons, appealing to consumers who want to stay up-to-date with fashion trends.
3. New Identity Cards - Opportunity for companies to develop unique, personalized, and tangible branding experiences that resonate with consumers and help them feel a sense of identity and belonging through clothing and fashion products.
Industry Implications
1. Apparel - Fashion brands can incorporate meditation-themed designs and colors into their clothing lines, offering products that promote mindfulness and wellness to consumers.
2. Fashion - Fashion industry can create seasonal capsules that capture the energy and progression of different seasons, giving consumers fresh options and staying current with popularity trends.
3. Branding - Marketing agencies can help companies to develop new branding experiences that offer consumers unique, personalized, tangible products that resonate with their identity and lifestyle, fulfilling emotional needs rather than just material needs.
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