Welly Offers Design-Centric Compact Kits for Millennial & Gen X Consumers
Laura McQuarrie — April 25, 2019 — Lifestyle
References: getwelly & prnewswire
Welly is a new premium first aid brand from Eric Ryan, the serial entrepreneur behind eco-friendly household brand Method and nutrition brand Olly. Like Ryan's previous ventures, Welly shares design-conscious products with a user-friendly approach.
Some of the premium first aid products from the brand include grab-and-go sets like Superhero Supplies and the Human Repair Kit, which offer assorted ointments, flexible fabric bandages and other single-use solutions. Welly also offers a variety of balms, creams, bandage kits and other essentials that can be used to assemble or replenish a kit of one's own.
With bright colors, bold patterns and an approach that makes care fun, Welly specifically targets Millennial and Gen X shoppers who have an eye for quality products and aesthetics and, like the brand, believe that the occasional bump or scrape is to be celebrated.
Some of the premium first aid products from the brand include grab-and-go sets like Superhero Supplies and the Human Repair Kit, which offer assorted ointments, flexible fabric bandages and other single-use solutions. Welly also offers a variety of balms, creams, bandage kits and other essentials that can be used to assemble or replenish a kit of one's own.
With bright colors, bold patterns and an approach that makes care fun, Welly specifically targets Millennial and Gen X shoppers who have an eye for quality products and aesthetics and, like the brand, believe that the occasional bump or scrape is to be celebrated.
Trend Themes
1. Design-centric First Aid Kits - First aid kits are being designed with an aesthetic appeal to target millennial and Gen X consumers.
2. Premium Single-use Solutions - Premium first aid brands are offering single-use solutions and grab-and-go kits with assorted ointments and flexible fabric bandages.
3. DIY First Aid Kits - First aid brands are offering essential items that can be used to create or replenish a DIY first aid kit.
Industry Implications
1. Healthcare - Healthcare companies can explore design-conscious products that cater to the millennial and Gen X demographic and offer single-use solutions.
2. Consumer Goods - Consumer good manufacturers can explore creating premium first aid products with an aesthetic appeal to target millennial and Gen X consumers.
3. Retail - Retailers can consider offering premium first aid kits and essential items for individuals to create their DIY first aid kits.
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