The BrewDog x Fussy Punk IPA Deodorant is Hoppy & Tropical
Laura McQuarrie — June 8, 2023 — Fashion
References: brewdog & designtaxi
The BrewDog x Fussy Punk IPA Deodorant is a collaborative "beer-odorant" that's touted as the natural deodorant the world never knew it needed. Inspired by the tasting notes of BrewDog's PunkIPA, the collaborating partners created a deodorant with effective natural ingredients, as well as ones that are said to smell bold, hoppy and tropical with notes of pineapple and grapefruit.
The plant-based Punk IPA Deodorant is ready to purchase just in time for Father's Day and the brands recognize that many will purchase the product for its novelty and repurchase it for its effectiveness. Thanks to the Midnight Case that the refillable deodorant product is packaged in, the product can be replenished with this scent, or perhaps another one that a gift recipient would appreciate.
The plant-based Punk IPA Deodorant is ready to purchase just in time for Father's Day and the brands recognize that many will purchase the product for its novelty and repurchase it for its effectiveness. Thanks to the Midnight Case that the refillable deodorant product is packaged in, the product can be replenished with this scent, or perhaps another one that a gift recipient would appreciate.
Trend Themes
1. Beer-scented Personal Care - The creation of beer-scented personal care products presents opportunities for companies to experiment with unique fragrances and scents.
2. Plant-based Personal Care - The emergence of plant-based personal care products showcases a demand for natural and sustainable ingredients in the industry.
3. Refillable Personal Care Products - Creating refillable personal care products presents opportunities for companies to reduce waste and appeal to environmentally conscious consumers.
Industry Implications
1. Personal Care - The personal care industry can explore the use of unique fragrances and scents, plant-based ingredients, and refillable product designs to stay innovative and meet consumer demand.
2. Craft Beer - The craft beer industry can collaborate with personal care brands to create unique, beer-inspired fragrances and scents that appeal to a broader consumer base.
3. Sustainability - The rise of refillable personal care products and the demand for plant-based ingredients showcases a need for sustainability in the personal care industry and presents opportunities for companies to meet this demand.
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