The Blue Apron x Chef Roy Yamaguchi Menu Was Influenced by Hawaii
Laura McQuarrie — April 5, 2021 — Lifestyle
References: blog.blueapron & prnewswire
Those who are hungering for a taste of Hawaii will find themselves satisfied with the Blue Apron x Chef Roy Yamaguchi, which shares recipes created in partnership with the James Beard award-winning chef. As Chef Yamaguchi describes, "we created recipes that highlight elements of what makes this cuisine so unique, including using juiced, dried, and preserved fruits in different formats to help perfect the blend of sweet and savory flavors."
For a limited time, the menu shares a taste of meals like Soy-Ginger Marinated Shrimp with Crispy Garlic & Lemongrass Rice and Seared Steaks & Sesame Mashed Potatoes with Charred Shishito Agrodolce & Bok Choy.
Travel lovers who find themselves stuck at home will appreciate that the collaboration not only offers a taste of Hawaii with fresh ingredients but also a fusion of French and Japanese cooking traditions.
For a limited time, the menu shares a taste of meals like Soy-Ginger Marinated Shrimp with Crispy Garlic & Lemongrass Rice and Seared Steaks & Sesame Mashed Potatoes with Charred Shishito Agrodolce & Bok Choy.
Travel lovers who find themselves stuck at home will appreciate that the collaboration not only offers a taste of Hawaii with fresh ingredients but also a fusion of French and Japanese cooking traditions.
Trend Themes
1. Hawaii-inspired Meal Kits - Blue Apron's partnership with Chef Roy Yamaguchi reveals a trend towards meal kits featuring unique and regional flavors.
2. Fusion Cooking Collaborations - Collaborations currently offer a space for innovating fusion cooking with unique and traditional tastes.
3. Juiced, Dried and Preserved Fruits - Incorporating multi-format and processed fruits for enhancing taste is a growing sub-trend in the food & beverage industry.
Industry Implications
1. Food & Beverage - Unique collaborations in the meal kit industry provide opportunities for companies looking to improve customer experience through bringing in regions' favorite flavors.
2. Travel & Tourism - Collaborations with renowned chefs bring an opportunity for travel & tourism brands to penetrate overseas markets and promote multi-cultural tourism offerings.
3. Agriculture & Fruit Processing - Fruit processing companies can leverage opportunities in processing multi-format and blended fruit products that enhance tastes and add value to the food industry.
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