SOSHE Beauty’s G.L.A.M. Mascara is Waste-Reducing & Easily Replenished
Laura McQuarrie — July 6, 2022 — Eco
References: soshebeauty & forbes
SOSHE Beauty takes a different approach to beauty by offering products like the G.L.A.M. mascara and a model that's focused on refills and subscriptions. The clean, performance-based and glamorous product helps to bring awareness to the need to reduce packaging waste where possible. The G.L.A.M. Refill can be purchased as a one-time expense or a money-saving subscription, which helps to keep a customer's supply of makeup always at its freshest.
Co-founder Sahar Rohani told Forbes, "SOSHE Beauty’s mascara is made differently by the entire brand and process. I think the largest hurdle with refillable products is user experience. We designed the case to make the refill process as seamless as possible."
The brand works with TerraCycle to collect old product tubes and clean them, so that they can be appropriately repurposed.
Co-founder Sahar Rohani told Forbes, "SOSHE Beauty’s mascara is made differently by the entire brand and process. I think the largest hurdle with refillable products is user experience. We designed the case to make the refill process as seamless as possible."
The brand works with TerraCycle to collect old product tubes and clean them, so that they can be appropriately repurposed.
Trend Themes
1. Clean Beauty - The trend of promoting clean beauty and reducing packaging waste creates opportunities for companies to innovate and differentiate their products.
2. Refillable Products - The trend of refillable products offers an opportunity for companies to reduce waste and costs while providing convenience to customers.
3. Subscription Models - The trend of subscription models creates an opportunity for companies to provide regular and consistent revenue streams while offering cost savings and convenience to customers.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from developing clean, refillable products and subscription models, which can attract eco-conscious consumers and provide recurring revenue streams.
2. Sustainability - The sustainability industry can benefit from partnerships with companies like SOSHE Beauty that prioritize reducing waste and repurposing materials.
3. E-commerce - The e-commerce industry can benefit from offering refillable and subscription-based products, as it appeals to customers seeking convenience and cost savings while reducing environmental impact.
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