Heron Preston's SS 2019 Capsule Has Strong Ties to Sci-Fi
References: heronpreston & hypebeast
Celebrated luxe label Heron Preston debuts the 2019 offering of its casual ready-to-wear collection in Paris. Named 'En Vogue,' the fashion ensembles fuel an 80s-inspired aesthetic with a few subtle futuristic motifs. In general, the Spring/Summer 2019 collection appears to strongly suggest ties to the sci-fi realm — especially in light of the striking metallic leather coats, the mix-pattern use, the utility vests, the abundance of belts and neon orange fanny packs.
In addition, Heron Preston presents a sporty Nike Vision collaboration within the casual ready-to-wear collection. The hardware makes a distinct contribution to the overall sci-fi Blade Runner-esque vibe of the Spring/Summer 2019 collection. Emphasis is put on the range of speed racer eyewear that boasts interchangeable lenses in light and dark grey, yellow and orange.
In addition, Heron Preston presents a sporty Nike Vision collaboration within the casual ready-to-wear collection. The hardware makes a distinct contribution to the overall sci-fi Blade Runner-esque vibe of the Spring/Summer 2019 collection. Emphasis is put on the range of speed racer eyewear that boasts interchangeable lenses in light and dark grey, yellow and orange.
Trend Themes
1. 80s-inspired Fashion - There is potential for a disruptive innovation opportunity within the fashion industry to continue drawing inspiration from past decades in a fresh and modern way.
2. Sci-fi Motifs in Fashion - There is potential for a disruptive innovation opportunity within the fashion industry to incorporate futuristic motifs and materials into everyday clothing.
3. Eyewear Collaborations - There is potential for a disruptive innovation opportunity within the fashion industry to collaborate with eyewear brands to create unique and functional accessories.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional styles by incorporating unexpected materials and designs.
2. Eyewear - The eyewear industry can disrupt traditional designs by collaborating with fashion brands to create unique and functional accessories.
3. Science Fiction - The science fiction industry can disrupt traditional costumes and bring a fresh perspective to futuristic fashion trends.
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