British Mom Raps About Her Kids in the Motherhood
Jonathon Brown — December 19, 2012 — Autos
References: fiatcanada & mashable
The Motherhood is a deadpan rap spoof in promotion for the Fiat 500L. The video has over 80, 000 views on YouTube in a few days. The concept of a rapping mom was originally done by Toyota a few years ago in the 'Swagger Wagon' -- that video garnered over 11 million views. However, The Motherhood is executed exceptionally well and has the potential for a big international audience due to its British mom, but American hip hop appeal.
The Motherhood attempts to communicate the attractiveness of the Fiat 500L for mothers, along with appealing to the massive hip hop sensibilities of today's pop culture environment. "This is my crib and these are my babes/my life and body have somewhat changed," raps the mom in The Motherhood.
The Motherhood attempts to communicate the attractiveness of the Fiat 500L for mothers, along with appealing to the massive hip hop sensibilities of today's pop culture environment. "This is my crib and these are my babes/my life and body have somewhat changed," raps the mom in The Motherhood.
Trend Themes
1. Rapping Moms in Advertising - Advertisers can capitalize on the success of rap videos featuring moms to target a specific demographic and create viral content.
2. Cross-cultural Marketing - The success of The Motherhood demonstrates the potential for cross-cultural marketing by blending British and American references in a relatable way.
3. Brand Promotion Through Spoofs - Creating spoofs, like The Motherhood, can be an effective and entertaining strategy for promoting a brand and generating online engagement.
Industry Implications
1. Automotive - Automotive companies can leverage the popularity of rap videos featuring moms to promote family-friendly vehicles like the Fiat 500L.
2. Advertising and Marketing - The success of The Motherhood highlights the importance of creating innovative and engaging content for effective advertising and marketing campaigns.
3. Entertainment - The Motherhood showcases the potential for entertainment companies to produce and distribute rap spoofs as a form of viral marketing.
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