The Land Rover LR4 Pathological Liar Video Makes Living a Lie Funny
Michael Hines — May 7, 2011 — Autos
References: landrover & highsnobiety
I can't remember the last time I actually laughed out loud during a car commercial until I saw the Land Rover LR4 Pathological Liar commercial. The Land Rover LR4 Pathological Liar commercial is cleverly written and focuses on a pathological liar breaking the truth to his girlfriend.
Somehow Land Rover has made living a lie look really funny. I love the direction Land Rover took here. With a slogan of "You'll Feel Safe Inside," Land Rover could have very well created a bland and boring commercial showing how the LR4 will keep you safe. Instead, they went the comedic route and boy, am I sure glad they did. Check out the commercial for yourself here. You'll love it, and no, I'm not lying.
Somehow Land Rover has made living a lie look really funny. I love the direction Land Rover took here. With a slogan of "You'll Feel Safe Inside," Land Rover could have very well created a bland and boring commercial showing how the LR4 will keep you safe. Instead, they went the comedic route and boy, am I sure glad they did. Check out the commercial for yourself here. You'll love it, and no, I'm not lying.
Trend Themes
1. Comedic Marketing - Brands, especially in the automotive industry, can create more engaging marketing campaigns by incorporating humor and telling stories that resonate with their audience.
2. Emotional Storytelling - Brands can use emotional storytelling to connect with their audience and create more memorable advertising campaigns.
3. Authenticity in Marketing - Marketing campaigns that rely on humor or storytelling need to be authentic and align with the brand's values and messaging to create a meaningful connection with the audience.
Industry Implications
1. Automotive - Automotive companies can leverage comedic and emotional storytelling to create memorable advertising campaigns and differentiate their brand.
2. Marketing and Advertising - Marketing and advertising agencies can help clients develop innovative campaigns that use humor or emotional storytelling to create a strong connection with their target audience.
3. Media and Entertainment - Media and entertainment companies can use storytelling and humor to engage their audiences in advertising campaigns and create a more personalized experience for viewers.
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