The Wildfox Summer Lookbook is Candy Colored
Jana Pijak — February 8, 2012 — Marketing
References: ilovewildfox & studdedhearts.blogspot
The Wildfox Summer 2012 lookbook features pink-hued and pink-haired looks. From humorous statement tees to carefree and casual maxi dresses, this bold collection is all about easy and effortless styling.
Outfitted by stylists Cassandra Kellogg, Kimberley Gordon and Emily Faulstich, model Charlotte Free poses seaside in a playful and youth-infused image series that dares to be different. Inspired by pop culture imagery and mermaid style, this eye-catching advertorial spread puts focus on fun and personality.
Charlotte's pink hair by Anna Lee Fiorino serves as the perfect accessory for pastel-hued ensembles rich in color and character. Captured by the lens of photographer Mark Hunter, witty graphic tees, fun and flirty frocks and summer styles take center stage in the fearless and memorable Wildfox Summer 2012 lookbook.
Image Credit: Wildfox
Outfitted by stylists Cassandra Kellogg, Kimberley Gordon and Emily Faulstich, model Charlotte Free poses seaside in a playful and youth-infused image series that dares to be different. Inspired by pop culture imagery and mermaid style, this eye-catching advertorial spread puts focus on fun and personality.
Charlotte's pink hair by Anna Lee Fiorino serves as the perfect accessory for pastel-hued ensembles rich in color and character. Captured by the lens of photographer Mark Hunter, witty graphic tees, fun and flirty frocks and summer styles take center stage in the fearless and memorable Wildfox Summer 2012 lookbook.
Image Credit: Wildfox
Trend Themes
1. Bold Fashion Statements - Disruptive innovation opportunity: Create customizable clothing items that allow individuals to express their personality through bold hair colors.
2. Playful Advertorials - Disruptive innovation opportunity: Develop interactive and immersive online platforms for brands to create playful and engaging advertorials like this pink-haired beach campaign.
3. Mermaid-inspired Fashion - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into mermaid-inspired fashion designs for a more ethical and conscious clothing industry.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Explore the use of augmented reality technology to enable virtual try-on experiences for customers in fashion retail.
2. Advertising and Marketing - Disruptive innovation opportunity: Implement AI-powered algorithms to personalize and optimize advertorial campaigns for maximum engagement and impact.
3. Haircare and Cosmetics - Disruptive innovation opportunity: Develop innovative hair dyes and styling products that offer vibrant and long-lasting colors, catering to the growing demand for unique and expressive hairstyles.
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