The Wildfox White Label Spring Campaign is Retro
Jana Pijak — January 12, 2012 — Marketing
References: ilovewildfox & news.80spurple
The Wildfox White Label Spring 2012 lookbook takes fashion cues from the past with a patriotic theme that references a multitude of nostalgic pop culture iconography. This campaign follows a whimsical and childlike concept that reflects a girl's childhood fantasies and memories.
This retro-infused lookbook features pretty pastels, sparkles, feminine frocks, nostalgic tees and patriotic statement pieces. Moreover, popular 80s toys like My Little Pony, Care Bears and Rainbow Bright serve as the main inspiration behind the childlike themes of the fun and feminine campaign.
The starring model is accessorized with shoes from the recent Wildfox Couture and Jeffrey Campbell collaboration collection with pastel-hued hair serving as the perfect finishing touch to feminine fringes, girly knits and statement tees.
The playful pictorial takes fashion risks that add a youthful twist to classic styles.
Image Credit: Wildfox
This retro-infused lookbook features pretty pastels, sparkles, feminine frocks, nostalgic tees and patriotic statement pieces. Moreover, popular 80s toys like My Little Pony, Care Bears and Rainbow Bright serve as the main inspiration behind the childlike themes of the fun and feminine campaign.
The starring model is accessorized with shoes from the recent Wildfox Couture and Jeffrey Campbell collaboration collection with pastel-hued hair serving as the perfect finishing touch to feminine fringes, girly knits and statement tees.
The playful pictorial takes fashion risks that add a youthful twist to classic styles.
Image Credit: Wildfox
Trend Themes
1. Retro-inspired Fashion - Disruptive innovation opportunity: Create a new line of clothing that combines modern styles with nostalgic pop culture iconography for a unique fashion experience.
2. Childlike Themes in Fashion - Disruptive innovation opportunity: Develop a collection that taps into childhood fantasies and memories, using popular toys and nostalgic references in a playful and whimsical way.
3. Pastel-hued Hair Accessories - Disruptive innovation opportunity: Design a line of hair accessories that feature pastel colors, perfect for adding a unique and feminine touch to various hairstyles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge retro styles and modern fashion to create a new niche market for consumers seeking a blend of nostalgia and current trends.
2. Cosmetics - Disruptive innovation opportunity: Develop a line of pastel-inspired hair colors and styling products to cater to individuals looking to experiment with unique and colorful hair trends.
3. Toys and Collectibles - Disruptive innovation opportunity: Collaborate with fashion brands to create limited edition toy collections that tie into nostalgic fashion campaigns, appealing to both adults and collectors.
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