Round Two Joins Grailed on A Collaborative Project Coming Up
Amy Duong — April 13, 2020 — Pop Culture
References: hypebeast
Round Two works in collaboration with streetwear retailer Grailed on new capsule of goods to come for the warmer seasons. The highly anticipated efforts made a debut on Instagram to showcase what is to come with a post that refers to the movie 'Predator.'
The image shows both Carl Weathers and Arnold Schwarzenegger engaging in an intense handshake full of sweat and dramatic muscles. The logo referencing Round Two is inspired by Looney Tunes and can be found on the left side of the teased image over Carl Weathers. Over the right side, showcasing Schwarzenegger's arm is Grailed's branding. The date over both of the arms read "April 13th," recalling the date that the collaboration is to be dropped.
Image Credit: Ben Awin, Hypebeast
The image shows both Carl Weathers and Arnold Schwarzenegger engaging in an intense handshake full of sweat and dramatic muscles. The logo referencing Round Two is inspired by Looney Tunes and can be found on the left side of the teased image over Carl Weathers. Over the right side, showcasing Schwarzenegger's arm is Grailed's branding. The date over both of the arms read "April 13th," recalling the date that the collaboration is to be dropped.
Image Credit: Ben Awin, Hypebeast
Trend Themes
1. Collaborative Streetwear Designs - The increasing popularity of collaborative streetwear designs is a disruptive innovation opportunity for fashion and retail industries to expand their customer base.
2. Social Media Teasers - The use of social media platforms like Instagram for teaser campaigns is a trend for fashion and retail industries to attract audiences and create hype for their collaborative projects.
3. Pop Culture References - Including pop culture references in collaborative designs is a trend for fashion and retail industries to capture the attention of younger generations and create a loyal customer base.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of collaborative streetwear designs to attract younger audiences and create hype for their brand's new collection.
2. Retail Industry - The retail industry can leverage social media platforms to create teaser campaigns and increase footfall in their stores, leading to higher sales revenue.
3. Entertainment Industry - The entertainment industry can leverage the trend of including pop culture references in collaborative designs to promote their movies or TV shows and expand their audience base.
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