The Kiwi Coolers' Beach-Specific Tires Tackle Any Terrain
Ellen Smith — August 8, 2017 — Lifestyle
References: kickstarter
The Kiwi Cooler is a beach-ready beverage storing alternative to the heavy and inconvenient design of standard coolers.
Coolers are a summer staple, but its bulky and hard to maneuver form results in the objects being dragged from point A to point B. Kiwi acts as a solution to this problem through offering a beverage and food storing system that can be rolled over any terrain. The cooler's handle extends from the lid, making for a space-saving design. Traditional coolers are built with plastic tires that sink through the sand, making it nearly impossible to move.The bright green device is equipped with beach-specific tires which allow the device to glide over the bumpy ground.
The Kiwi Cooler helps bring friends and family together with an effective, convenience-focused summer-ready product.
Coolers are a summer staple, but its bulky and hard to maneuver form results in the objects being dragged from point A to point B. Kiwi acts as a solution to this problem through offering a beverage and food storing system that can be rolled over any terrain. The cooler's handle extends from the lid, making for a space-saving design. Traditional coolers are built with plastic tires that sink through the sand, making it nearly impossible to move.The bright green device is equipped with beach-specific tires which allow the device to glide over the bumpy ground.
The Kiwi Cooler helps bring friends and family together with an effective, convenience-focused summer-ready product.
Trend Themes
1. Roll-able Coolers - Innovative coolers with roll-able and beach-specific tires provide convenience and flexibility especially during the summer season.
2. Beach-specific Design - Designing coolers with beach-specific features, such as easy-to-carry and easy-to-manoeuvre functions, answer consumer pain points during beach trips.
3. Space-saving Design - Coolers with a space-saving design that saves storage and capacity for more items provide a big opportunity for inventive products in the market.
Industry Implications
1. Outdoor Adventure Equipment - Companies in this industry have the potential to focus specifically on designing beach gear that can satisfy consumer needs and preferences, thereby having a competitive advantage in the market.
2. Food and Beverage - Designing coolers that can store food and beverages for the beach, especially ones that have beach-specific features and are easy to move around, can attract beach goers and can serve as an advantage for companies operating within this industry.
3. Tourism - Tourism-based businesses that offer rentals that include gear to enhance a customer's experience could incorporate the Kiwi Cooler or other beach-specific coolers to offer easier and more effective beach trips.
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