Target Created a New Monthly Subscription Box for Babies
Madison Mackay — March 8, 2018 — Life-Stages
References: intl.target & hypekids
Well-known retailer Target created a new subscription box for babies, attempting to make shopping for little ones easier and more affordable.
The monthly box named 'Cat and Jack' is curated by the brand's designers and contains six to seven different clothing items that have yet to be released in-store. As well as the items each consumer can hand-pick, the company includes a special gift that was made to complete any outfit. The box caters to newborns and 24-month-old children with leggings, onesies, t-shirts, bibs and more -- all in soft and comfortable materials.
When a size for each box is picked, Target will automatically send the next size up the following month. The new subscription box for babies by Target is available online now for $40 a month.
The monthly box named 'Cat and Jack' is curated by the brand's designers and contains six to seven different clothing items that have yet to be released in-store. As well as the items each consumer can hand-pick, the company includes a special gift that was made to complete any outfit. The box caters to newborns and 24-month-old children with leggings, onesies, t-shirts, bibs and more -- all in soft and comfortable materials.
When a size for each box is picked, Target will automatically send the next size up the following month. The new subscription box for babies by Target is available online now for $40 a month.
Trend Themes
1. Baby Subscription Box - More retailers and brands will create subscription boxes for babies curated by their designers and filled with exclusive items and special gifts to make shopping for little ones easier and to offer unique experiences.
2. Soft and Comfortable Baby Clothes - The demand for infant clothing made with soft and comfortable materials will increase as parents seek quality products that offer comfort to their little ones, and new and innovative materials will be used to create them.
3. Automatic Size Upgrade - Retailers and brands will create subscription boxes for babies with automatic size upgrade features based on the customer's preference to reduce friction in the shopping experience and save time for busy parents.
Industry Implications
1. Baby Clothing Industry - Baby clothing companies that offer subscription boxes with exclusive items and innovative features will stand out from the competition and attract more customers looking for unique experiences and quality products.
2. Online Retail Industry - The online retail industry will see growth as retailers and brands develop subscription box offerings for babies and parents, reducing the need for physical shopping and offering more convenient options for busy customers.
3. Material Science Industry - Material science companies will have an opportunity to innovate and create new, soft, and comfortable materials for baby clothing as the demand for quality and comfort increases in the baby clothing industry.
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