Lalabu's 'Wearabu' Infant Carrier is Touted as a "Babywearing Romper"
Laura McQuarrie — May 9, 2018 — Life-Stages
References: indiegogo & prnewswire
Following the success of its Soothe Shirt and Dad Shirt, Lalabu has launched a crowdfunding campaign for the Wearabu, which is branded as "the carrier your baby wears."
The cleverly designed product makes it possible for parents to carry around their infant on their front or back with the same ease as slipping on a backpack. Unlike many baby carrier designs on the market that are quite cumbersome and bulky, the Lalabu Wearabu boasts a flexible, breathable and lightweight form that is half the weight of a traditional soft-structured carrier.
Due to the simplified design of the infant carrier, Lalabu notes that it is even an option for parents to sport an additional over-the-shoulder pack, purse or jacket while wearing the Wearabu. Whereas many baby carriers require parents to strap themselves in first and a baby second, the romper can be comfortably worn by a child all day and adjusted for carrying as needed.
The cleverly designed product makes it possible for parents to carry around their infant on their front or back with the same ease as slipping on a backpack. Unlike many baby carrier designs on the market that are quite cumbersome and bulky, the Lalabu Wearabu boasts a flexible, breathable and lightweight form that is half the weight of a traditional soft-structured carrier.
Due to the simplified design of the infant carrier, Lalabu notes that it is even an option for parents to sport an additional over-the-shoulder pack, purse or jacket while wearing the Wearabu. Whereas many baby carriers require parents to strap themselves in first and a baby second, the romper can be comfortably worn by a child all day and adjusted for carrying as needed.
Trend Themes
1. Simplified Infant Carriers - The development of simplified and lightweight infant carriers offers parents a more convenient and comfortable way to carry their babies.
2. Multi-functional Baby Products - The emergence of multi-functional baby products, like Lalabu's Wearabu romper, provide parents with the ability to carry their infants while still having the freedom to carry other items.
3. Babywearing Innovations - Advancements in babywearing technology, such as the Lalabu Wearabu carrier, open up opportunities for more comfortable and stylish options for parents.
Industry Implications
1. Baby Gear - The simplified infant carrier trend presents a disruptive innovation opportunity for baby gear manufacturers, who can develop more advanced and convenient baby carriers.
2. Fashion and Apparel - The rise of multi-functional baby products like Lalabu's Wearabu romper creates a potential disruptive innovation opportunity for fashion and apparel brands to integrate babywearing features into their designs.
3. Technology and Wearables - The babywearing innovations showcased by products such as the Lalabu Wearabu romper indicate a potential disruptive innovation opportunity for technology and wearables companies to create smart and connected baby carriers.
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