Brands are launching devices designed to control streamer interfaces
Trend - Brands are creating hardware devices to streamline the live streaming experience, especially for creators on Twitch, YouTube, or other streaming services. These devices provide a customizable physical interface with programmable buttons, allowing users to control all aspects of production.
Insight - Live streamers and gamers often desire external products outside their gaming system to enhance content and automate related tasks. This reflects an aspiration to replicate practices seen in traditional production studios or news broadcasts, where integrating different tools and equipment is crucial for delivering
polished and engaging final products. Businesses that demonstrate an understanding of the distinctive needs of streamers can transform them into loyal, long-term customers.
Insight - Live streamers and gamers often desire external products outside their gaming system to enhance content and automate related tasks. This reflects an aspiration to replicate practices seen in traditional production studios or news broadcasts, where integrating different tools and equipment is crucial for delivering
polished and engaging final products. Businesses that demonstrate an understanding of the distinctive needs of streamers can transform them into loyal, long-term customers.
Workshop Question - How can your brand engage with consumer interest in media accessories?
Trend Themes
1. Hardware-enhanced Live Streaming - Brands are creating hardware devices to streamline the live streaming experience, especially for creators on Twitch, YouTube, or other streaming services.
2. Replicating Traditional Production Practices - Live streamers and gamers desire external products outside their gaming system to enhance content and automate related tasks, replicating practices seen in traditional production studios or news broadcasts.
3. Customizable Physical Interfaces - Devices like the Razer Stream Controller and Elgato Stream Deck Plus provide a customizable physical interface with programmable buttons, allowing users to control all aspects of production.
Industry Implications
1. Gaming Accessories - The Razer Stream Controller and Elgato Stream Deck Plus cater to gamers and streamers looking for enhanced tools to streamline their streaming experience.
2. Content Creation Technology - Hardware devices like the Razer Stream Controller and Roland AeroCaster Live are designed specifically for content creators and streamers, offering solutions to enhance their production process.
3. Professional Broadcasting Equipment - The trend of replicating traditional production practices creates opportunities for businesses that provide professional broadcasting equipment to cater to the needs of streamers and live content creators.
4 Featured, 36 Examples:
36,745 Total Clicks
Date Range:
Jul 22 — Jan 24
Trending:
This Year and Warm
Consumer Insight Topics:
