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Local Hospitality

New hotels are using local history and architecture to inspire their designs

Trend - As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations. These hotels aim to facilitate more authentic local experiences, while maintaining the benefits of luxury travel for their guests.

Insight - The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments. As their values evolve, travelers who want authentic (but luxurious) experiences patron businesses that are clear about their local contributions--which is easily facilitated through design and sourcing.
Workshop Question - How could your brand take inspiration from its local community?
Trend Themes
1. Authentic Travel Experiences - The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments.
2. Local Culture Design - As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations.
3. Heritage-inspired Hospitality - Boutique hotels are using local history and architecture to inspire their designs, creating spaces that facilitate more authentic local experiences.
Industry Implications
1. Hospitality - Hotels are embracing local culture and heritage in their designs to create more authentic experiences for guests.
2. Travel - Travelers are increasingly seeking authentic experiences that align with their values of reducing impact on local communities and environments.
3. Design - Designers are collaborating with local communities and integrating local history and architecture into their projects to create unique and meaningful spaces.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
36,224 Total Clicks
Date Range:
Dec 22 — Dec 23
Trending:
Warm
Consumer Insight Topics:

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