Go2 is an Affordable, Simple, and Fun Synthesizer Plug-In by Rob Papen
Anton Schefter — February 11, 2021 — Tech
References: robpapen
Rob Papen's Go2 plug-in is a fun and simple digital synthesizer that has been designed with a streamlined user interface, which visually incorporates all features and controls on its GUI faceplate. Go2 operates on simplicity and is inspired by the popular synths of the 1980s, including Roland's SH101 and Jupiter-8 analog synthesizers.
By housing the parameters in an accessible way, avoiding menus and alternate pages for each of the controls, the process of creating new sounds becomes much faster and easier. Users will be able to learn and eventually push the boundaries of its capabilities, similarly to how the Roland SH101 is currently hailed by music industry professionals.
Accented by a dark gray and light turquoise futuristic color scheme, Go2's comprehensive module set consists of beloved features offered in Rob Papen's latest line of products, including the X-Y pad, modulation matrix, and bank manager.
Go2 now comes bundled with over 1,300 presets, making it perfect for users who want that go-to synth for when an idea strikes to cut down on the time required to achieve similar results.
Image Credit: Rob Papen Inspiration Soundware
By housing the parameters in an accessible way, avoiding menus and alternate pages for each of the controls, the process of creating new sounds becomes much faster and easier. Users will be able to learn and eventually push the boundaries of its capabilities, similarly to how the Roland SH101 is currently hailed by music industry professionals.
Accented by a dark gray and light turquoise futuristic color scheme, Go2's comprehensive module set consists of beloved features offered in Rob Papen's latest line of products, including the X-Y pad, modulation matrix, and bank manager.
Go2 now comes bundled with over 1,300 presets, making it perfect for users who want that go-to synth for when an idea strikes to cut down on the time required to achieve similar results.
Image Credit: Rob Papen Inspiration Soundware
Trend Themes
1. Streamlined Synthesizers - The trend towards developing digital synthesizers with streamlined user interfaces creates a disruptive innovation opportunity in the market for music production software.
2. Vintage Synth Replicas - The trend of replicating vintage analog synthesizers in digital form provides a disruptive innovation opportunity to reach a new generation of musicians who may not have had access to these iconic instruments before.
3. Presets Bundled with Software - The trend of bundling presets with digital music production software creates a disruptive innovation opportunity for software developers to make production easier for novice users.
Industry Implications
1. Music Production Software - Companies in the music production software industry can capitalize on the trend towards streamlined synthesizers by creating new software with a simplified interface that appeals to novice users.
2. Digital Synthesizer Hardware Manufacturers - Manufacturers of digital synthesizer hardware can explore the trend of replicating vintage analog synthesizers in digital form by creating new hardware products that accurately replicate the sound and feel of iconic instruments from the past.
3. Music Production Education - Educational companies in the music production industry can take advantage of the trend of bundling presets with software by creating courses that teach users how to use presets effectively to create high-quality music productions.
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