New workwear is being launched with smart features for safety and convenience
Trend - Brands in the workwear industry are releasing connected equipment that aim to improve on-the-job safety while offering convenience. These devices are equipped with features such as environmental sensors, communication tools, cameras, and wi-fi connectivity–each designed to improve safety.
Insight - Employees in physical labor sectors have specific requirements for both equipment and workwear. These workers place a lot of demand on their clothes and devices. These high requirements for durability have made it difficult for the workwear industry to innovate. Despite this, safety and convenience are priorities for workers in these fields. As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
Insight - Employees in physical labor sectors have specific requirements for both equipment and workwear. These workers place a lot of demand on their clothes and devices. These high requirements for durability have made it difficult for the workwear industry to innovate. Despite this, safety and convenience are priorities for workers in these fields. As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
Workshop Question - How could brands in your industry benefit from smart wearables?
Trend Themes
1. Connected Workwear - Brands in the workwear industry are releasing connected equipment that aim to improve on-the-job safety while offering convenience.
2. Wearable Technology - As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
3. Industrial Safety - Improving workplace safety is a priority for industries that rely on physical labor, driving the development of new safety-focused workwear.
Industry Implications
1. Workwear - Brands in the workwear industry are exploring connected equipment to enhance safety and convenience for workers.
2. Wearable Technology - The advancements in wearable technology are being leveraged by workwear brands to create innovative and connected solutions for employees.
3. Construction - The construction industry is adopting smart safety helmets and connected workwear to enhance workplace safety and improve communication.
