eBikes that blend cargo capacity with foldability are launched for urban consumers
Trend - Electric bike brands are launching foldable cargo bikes to blend portability with function. These bikes have high payload capacities but are not overly cumbersome. These bikes are designed as vehicle replacements for urban commuters due to the versatility of the hybrid design.
Insight - Younger consumers in cities and urban environments often find that vehicle ownership comes with an array of stressors stemming from maintenance fees, parking costs, and traffic, amongst others. The micro-mobility industry aims to address these concerns, offering scooters and bikes with features designed to avoid the root cause of the aforementioned stressors. Consumers are gravitating toward products that are designed with city environments and these stressors in mind.
Insight - Younger consumers in cities and urban environments often find that vehicle ownership comes with an array of stressors stemming from maintenance fees, parking costs, and traffic, amongst others. The micro-mobility industry aims to address these concerns, offering scooters and bikes with features designed to avoid the root cause of the aforementioned stressors. Consumers are gravitating toward products that are designed with city environments and these stressors in mind.
Workshop Question - How could your business look to adjacent industries to diversify its products or services?
Trend Themes
1. Foldable Cargo Bikes - Electric bike brands are launching foldable cargo bikes to blend portability with function.
2. Micro-mobility Solutions - Younger consumers in cities and urban environments are gravitating toward products designed with city environments in mind.
3. Connected Features - Electric bikes are incorporating smart features, such as battery and mileage monitoring, through connected displays.
Industry Implications
1. Electric Bike Manufacturing - Electric bike manufacturers can explore foldable cargo bikes to provide portability and functionality to urban consumers.
2. Micro-mobility Solutions - Companies in the micro-mobility industry can develop products that address the stressors of city living and cater to the needs of urban consumers.
3. Smart Device Integration - Technology companies can collaborate with electric bike brands to integrate connected features and enhance the user experience of electric bikes.
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Date Range:
Oct 22 — Jan 24
Trending:
This Year and Warm
Consumer Insight Topics:
