Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Workshop Question - How does your brand or product slot into your customer's personal online brand?
Trend Themes
1. Extreme Sun Protection - Companies are creating more extreme measures of sun protection that go past the average SPF for anti-aging concerns
2. Multi-functional Sun Protection - New sun protection products are being designed with multiple functions, such as the ability to protect against rain and harmful UV rays or to charge devices and power GPS
3. Fashionable Sun Protection Accessories - Fashionable sun protection accessories like vivid visor collections are being designed to cater to the younger generation of fashion fans
Industry Implications
1. Beauty - The beauty industry can explore creating more extreme measures of sun protection for anti-aging concerns
2. Outdoor Furniture - The outdoor furniture industry can explore designing flexible solutions for staying comfortable outside with embedded sun shades
3. Fashion - The fashion industry can explore creating fashionable sun protection accessories to cater to the younger generation of fashion fans
5 Featured, 44 Examples:
259,216 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Warm
Consumer Insight Topics:
