'Softie Wanted' Uses Industrial Foam for a Creative Collection
Riley von Niessen — June 6, 2016 — Art & Design
References: formandseek & design-milk
Mandy Roos and Victoria Ledig are the creators behind 'Softie Wanted,' a furniture collection that makes use of exposed industrial foam as a material. The two designers describe themselves as being obsessed with the "beautiful, the ugly and the awkward," an ideology that gives them the ability to break boundaries and create unique and innovative pieces.
The collection was shown at the Ventura Lambrate 2016 and is marketed with a clever product description that reads "Fresh industrial foam seeks young, bold interior application. To fool around, long term commitment possible. Good looks, sense of humour and love for cuddles are a must." Each of the pieces uses the industrial foam's bright colors to its advantage, tying the material together to create different items to complement a modern space.
The collection was shown at the Ventura Lambrate 2016 and is marketed with a clever product description that reads "Fresh industrial foam seeks young, bold interior application. To fool around, long term commitment possible. Good looks, sense of humour and love for cuddles are a must." Each of the pieces uses the industrial foam's bright colors to its advantage, tying the material together to create different items to complement a modern space.
Trend Themes
1. Industrial Foam Furniture - Disruptive innovation opportunity: Potential to revolutionize traditional furniture manufacturing processes by utilizing industrial foam as a primary material.
2. Creative Material Application - Disruptive innovation opportunity: Exploring alternative materials, such as exposed industrial foam, for design and production purposes to create unique and innovative pieces.
3. Bold Interior Design - Disruptive innovation opportunity: Embracing unconventional materials like industrial foam in interior design to challenge traditional aesthetic norms and create visually striking spaces.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Integrating industrial foam as a material in furniture manufacturing to offer consumers a fresh and unique alternative to traditional furniture options.
2. Design and Architecture - Disruptive innovation opportunity: Collaborating with designers and architects to explore the potential of industrial foam in creating distinctive and visually appealing spaces.
3. Home Decor and Furnishings - Disruptive innovation opportunity: Incorporating industrial foam furniture as part of home decor and furnishings to inject a sense of creativity and unconventional style into living spaces.
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