Microsoft Installs Giant Slide in UK Mall for Windows 8 Commercial
Jonathon Brown — January 23, 2013 — Tech
References: windows.microsoft & ibelieveinadv
This Windows 8 commercial captures an unexpected ride inside Blue Water Shopping Center in the United Kingdom.
A massive slide was installed over top of the stairs in the shopping center and eager shoppers got their picture taken as they went for a ride. The entire experience was filmed and turned into a candid commercial for Windows’ new operating system.
“Fast and Fun” is the tagline for the new Windows 8 so this slide was meant to symbolize the easy enjoyment of using it. Most of the riders were children, who may or may not have been aware of the slide’s actual meaning. Nonetheless, their parents must have got the message.
This is Windows 8 ad doubles as an interesting publicity stunt.
A massive slide was installed over top of the stairs in the shopping center and eager shoppers got their picture taken as they went for a ride. The entire experience was filmed and turned into a candid commercial for Windows’ new operating system.
“Fast and Fun” is the tagline for the new Windows 8 so this slide was meant to symbolize the easy enjoyment of using it. Most of the riders were children, who may or may not have been aware of the slide’s actual meaning. Nonetheless, their parents must have got the message.
This is Windows 8 ad doubles as an interesting publicity stunt.
Trend Themes
1. Interactive Advertising - Opportunities to create unique and engaging ad experiences like the Windows 8 slide installation in shopping centers.
2. Experiential Marketing - Using physical installations like slides to create memorable brand experiences in unexpected locations.
3. Branded Entertainment - Creating entertaining and shareable content through innovative brand activations like the Windows 8 slide commercial.
Industry Implications
1. Retail - Opportunities for shopping centers and retailers to leverage interactive installations to attract and engage customers.
2. Advertising - Innovative advertising strategies that blend physical experiences with digital media to capture audience attention.
3. Technology - Exploring ways to incorporate fun and memorable experiences like the Windows 8 slide into technology campaigns and product launches.
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