This Flask Tie Lets Wearers Conceal Their Booze and Look Good Doing It
Andrew Sztein — April 1, 2013 — Fashion
References: flasktie.co & psfk
This Flask Tie is the perfectly way to sneak in some drinkable sustenance into an office environment, alcoholic or otherwise.
The design is actually quite ingenious. Hidden within the thin part of the Flask Tie is a straw that leads to a six ounce drink container. The tie otherwise looks just like any other tie when it’s not being used to quench some thirst. In what is probably a great marketing move, the makers of the Flask Tie never actually state outright on their website that the Flask Tie can be used for booze and alcohol, but it’s what we’re all thinking. The makers of the Flask Tie have also brought out a Pillow Tie that is designed for a pillow when you need it most.
Between giving employees the ability to sneak naps and sneak booze into the workplace, the manufacturers have likely set back office productivity for years to come, but at least they’ve done it in incredibly fashionable fashion.
The design is actually quite ingenious. Hidden within the thin part of the Flask Tie is a straw that leads to a six ounce drink container. The tie otherwise looks just like any other tie when it’s not being used to quench some thirst. In what is probably a great marketing move, the makers of the Flask Tie never actually state outright on their website that the Flask Tie can be used for booze and alcohol, but it’s what we’re all thinking. The makers of the Flask Tie have also brought out a Pillow Tie that is designed for a pillow when you need it most.
Between giving employees the ability to sneak naps and sneak booze into the workplace, the manufacturers have likely set back office productivity for years to come, but at least they’ve done it in incredibly fashionable fashion.
Trend Themes
1. Discreet Alcohol Concealment - The Flask Tie allows individuals to discreetly conceal alcohol beverages in a fashionable manner, creating opportunities for the development of innovative concealment accessories.
2. Dual-purpose Accessories - The integration of a drink container within the design of the Flask Tie showcases the growing trend of fashion accessories serving multiple functions, presenting opportunities for cross-industry collaborations and product innovations.
3. Office Productivity Disruptors - The Flask Tie and related products like the Pillow Tie disrupt traditional office environments by enabling employees to sneak naps and beverages, highlighting opportunities for businesses to rethink productivity and work-life balance.
Industry Implications
1. Fashion Accessories - The Flask Tie represents potential opportunities for fashion accessory brands to incorporate innovative designs that serve utility purposes, such as concealed beverage containers.
2. Beverage Manufacturing - The trend of discreet alcohol concealment presents opportunities for beverage manufacturers to create specialized packaging or collaborations with fashion brands, catering to consumers who desire fashionable ways to transport and consume their beverages.
3. Office Supplies - The emergence of office productivity disruptors like the Flask Tie and Pillow Tie indicates opportunities for office supply companies to develop unconventional products that enhance employee comfort and flexibility during work hours.
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