This Beer vs Coffee Infographic Shows Effects on the Brain
Alyson Wyers — September 28, 2013 — Lifestyle
References: en.ilovecoffee.jp & designtaxi
'Your Brain on Beer vs Coffee' displays the various effects these two substances have on your brain. Created by Ryoko Itawa, the infographic was inspired by an article by Michael Cho on which of the two drinks makes people more creative. The information includes the general effects, positive and negative aspects, ideal timing and concluding thoughts. Overall, it was found that beer helps generate ideas and therefore boosts creativity, where as coffee gives drinkers more energy and allows them to execute those ideas.
Beer vs coffee is an interesting concept, especially since they have opposite effects on the brain. Beer is alcoholic and a depressant on the system, where as coffee has caffeine, which stimulates it. As Itawa notes, having too much of either will slow you down or make you too jittery, so moderation is key.
Beer vs coffee is an interesting concept, especially since they have opposite effects on the brain. Beer is alcoholic and a depressant on the system, where as coffee has caffeine, which stimulates it. As Itawa notes, having too much of either will slow you down or make you too jittery, so moderation is key.
Trend Themes
1. Brain Stimulating Beverages - There is an emerging trend in the beverage industry towards creating drinks that boost brain function and creativity.
2. Moderation in Beverage Consumption - A trend is developing where consumers are seeking to balance their beverage intake to avoid negative side effects on the brain.
3. Cognitive Performance Enhancement - There is a growing interest in products and services that enhance cognitive performance, such as drinks that improve focus and mental clarity.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry has opportunities to develop new brain-stimulating products that cater to consumers seeking enhanced creativity and mental performance.
2. Wellness and Health Food - The wellness and health food industry can explore the creation of beverages that promote brain health and optimal cognitive function.
3. Consumer Research and Testing - The consumer research and testing industry can help companies evaluate the effects of different beverages on brain function and provide insights for product development and marketing strategies.
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