Apple iBooks 2 Offers Interactive Textbooks
Katherinev123 — January 20, 2012 — Business
References: news.cnet & brandingmagazine
Students who desire an interactive learning experience can now use the textbooks available from Apple iBooks 2, an upgrade to Apple’s existing iOS eReader app iBooks.
The Apple iBooks 2 app introduces educational and interactive textbooks, which will help the company gain attention from students as well as earn more money in its eReader category. The Apple iBooks 2 app offers fullscreen textbooks that let you engage with the content through finger taps and swipes. For example, you can search for terms, find definitions, zoom in on diagrams, review lessons, jump from chapter to chapter and much more.
According to Branding Magazine, textbooks from educational publishers like McGraw-Hill and Pearson will be available at Apple’s iBookstore, with most titles selling for $14.99 or less.
The Apple iBooks 2 app introduces educational and interactive textbooks, which will help the company gain attention from students as well as earn more money in its eReader category. The Apple iBooks 2 app offers fullscreen textbooks that let you engage with the content through finger taps and swipes. For example, you can search for terms, find definitions, zoom in on diagrams, review lessons, jump from chapter to chapter and much more.
According to Branding Magazine, textbooks from educational publishers like McGraw-Hill and Pearson will be available at Apple’s iBookstore, with most titles selling for $14.99 or less.
Trend Themes
1. Interactive Learning - The development of interactive textbooks provides an opportunity for companies to explore new ways of delivering educational content.
2. Ereader Advancements - The launch of Apple iBooks 2 highlights the potential for companies to introduce new features and capabilities to their eReader products.
3. Digital Education - The availability of educational eReaders offers a chance for companies to tap into the growing trend of digital education and offer new solutions to students and educators.
Industry Implications
1. Publishing - Publishing companies can leverage interactive learning trends and develop digital textbooks that offer more engaging and interactive content.
2. Education Technology - The launch of Apple iBooks 2 highlights the opportunities for education technology companies to create innovative products and services that enhance the digital learning experience.
3. Edtech Publishing - EdTech publishing companies can seize upon the trend of interactive learning by developing digital textbooks and tools that foster engagement, collaboration, and innovative learning experiences.
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