John Lanigan Shows How Visuals are Prevailing Online
Kevin Young — April 30, 2012 — Marketing
References: adverblog
John Lanigan is the creator of this infographic that shows the importance of visuals in social media.
Social media networking sites are prevailing and with massive online communities such as Facebook, which is reaching its one billion users mark, there's a growing trend for people to post their virtual life online. In recent times, the online world has been introduced to more visual social media sites such as Pinterest where users can post and share their interests with photos. Pinterest is getting more traffic than Twitter, LinkedIn, YouTube and Google+.
This infographic demonstrates the value in visuals and how this tactic can generate more activity. It shows the meaning behind the importance and why brands should care. Take a look at this infographic to understand how visuals are becoming a more prominent feature in social media networking sites.
Social media networking sites are prevailing and with massive online communities such as Facebook, which is reaching its one billion users mark, there's a growing trend for people to post their virtual life online. In recent times, the online world has been introduced to more visual social media sites such as Pinterest where users can post and share their interests with photos. Pinterest is getting more traffic than Twitter, LinkedIn, YouTube and Google+.
This infographic demonstrates the value in visuals and how this tactic can generate more activity. It shows the meaning behind the importance and why brands should care. Take a look at this infographic to understand how visuals are becoming a more prominent feature in social media networking sites.
Trend Themes
1. Visual Social Media - There is an opportunity for businesses to invest in visual social media platforms like Pinterest in order to generate more activity and engagement with their brand online.
2. Importance of Infographics - As social media becomes more visual, there is an opportunity for businesses to create and share branded infographics as a way to communicate information to their audience.
3. Growth of Online Communities - The growing trend of people posting their virtual lives online presents an opportunity for businesses to tap into these communities and engage with potential customers in a more personal way.
Industry Implications
1. Social Media Marketing - Businesses in the social media marketing industry can utilize visual social media platforms and infographics to help their clients increase engagement and grow their online communities.
2. Digital Advertising - As the online world becomes increasingly visual, there is a disruptive innovation opportunity for businesses in the digital advertising industry to focus on creating visually engaging ads.
3. E-commerce - As more people turn to social media to share and discover products, there is an opportunity for e-commerce businesses to invest in visual platforms like Pinterest to increase sales and reach new customers.
4.8
Score
Popularity
Activity
Freshness
