Rosetta Stone Holiday Campaign Wants You to Give the Gift of Language
Katherinev123 — November 28, 2011 — Marketing
References: rosettastone & thedrum
If you're unsure of what to get your loved one this holiday season, perhaps the Rosetta Stone holiday campaign will inspire you to give the gift of language.
Rosetta Stone, a language-learning software brand proven to help people learn foreign languages quickly and easily, will be launching a pan-European campaign to encourage consumers to give its language software as a gift this holiday season. The campaign was created by MBA and centers on the notion that "language can change a person." Indeed, one of the print ads shows a woman popping out of a gift box with the accompanying tagline,"Let her unwrap a new her. Give the gift of language."
The Rosetta Stone holiday campaign will be released across Europe, run for five weeks and comprise both indoor and outdoor digital adverts, says The Drum.
Managing partner for MBA James Middlehurst had this to say about the new Rosetta Stone holiday campaign: "We have executed a creative strategy that celebrates how learning a new language unleashes a confidence and a new side to a person that has previously been hidden."
Rosetta Stone, a language-learning software brand proven to help people learn foreign languages quickly and easily, will be launching a pan-European campaign to encourage consumers to give its language software as a gift this holiday season. The campaign was created by MBA and centers on the notion that "language can change a person." Indeed, one of the print ads shows a woman popping out of a gift box with the accompanying tagline,"Let her unwrap a new her. Give the gift of language."
The Rosetta Stone holiday campaign will be released across Europe, run for five weeks and comprise both indoor and outdoor digital adverts, says The Drum.
Managing partner for MBA James Middlehurst had this to say about the new Rosetta Stone holiday campaign: "We have executed a creative strategy that celebrates how learning a new language unleashes a confidence and a new side to a person that has previously been hidden."
Trend Themes
1. Language Learning as Gift - Disruptive Innovation Opportunity: Developing personalized language-learning gift packages and experiences that can be easily purchased and shared.
2. Pan-european Language Learning Campaign - Disruptive Innovation Opportunity: Creating targeted marketing campaigns across multiple European countries to promote language learning as a unique and valuable gift.
3. Unleashing Personal Transformation Through Language - Disruptive Innovation Opportunity: Integrating technology and language-learning programs to enhance personal growth and confidence in individuals.
Industry Implications
1. Language Learning Software - Disruptive Innovation Opportunity: Designing innovative language-learning software that is user-friendly, engaging, and provides quick results.
2. E-commerce - Disruptive Innovation Opportunity: Developing an e-commerce platform that offers a wide range of language-learning products and services for gifting purposes.
3. Marketing and Advertising - Disruptive Innovation Opportunity: Creating unique and compelling marketing campaigns to promote language-learning as a meaningful gift option.
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