Best Western is Experimenting with Adding Amazon Dot to Suites
Laura McQuarrie — June 15, 2017 — World
References: bestwestern & psfk
Best Western is now experimenting with the addition of the voice-activated Amazon Dot to rooms, specifically as a tool for improving the overall customer experience.
Guests who book a room that is equipped with the artificially intelligent assistant will be able to have the device play music or report the time. Additionally, the device will be able to offer a variety of hotel services, such as wake-up calls, room service ordering and more.
While many smart speakers are being touted as must-have accessories for a connected home, a number of these voice-controlled hubs are also being integrated into hotel rooms. Like Best Western, other chains that are experimenting with the inclusion of smart devices include the Starwood's Aloft Hotel Group, as well as Wynn Resort.
Guests who book a room that is equipped with the artificially intelligent assistant will be able to have the device play music or report the time. Additionally, the device will be able to offer a variety of hotel services, such as wake-up calls, room service ordering and more.
While many smart speakers are being touted as must-have accessories for a connected home, a number of these voice-controlled hubs are also being integrated into hotel rooms. Like Best Western, other chains that are experimenting with the inclusion of smart devices include the Starwood's Aloft Hotel Group, as well as Wynn Resort.
Trend Themes
1. Voice-activated Hotel Rooms - Hotels are experimenting with integrating voice-activated devices into rooms to enhance guest experience and offer convenient services.
2. Artificially Intelligent Hotel Assistants - Hotels are exploring the use of AI assistants like Amazon Dot to provide personalized services and improve overall customer satisfaction.
3. Connected Hotel Experience - Hotels are leveraging smart speakers to create a connected environment where guests can control room settings and access various hotel services.
Industry Implications
1. Hospitality - The hospitality industry can incorporate voice-activated devices to provide seamless and enhanced guest experiences.
2. Technology - The technology industry can develop innovative voice-controlled hubs specifically designed for hotel room environments.
3. Consumer Electronics - The consumer electronics industry can collaborate with hotels to create customized AI assistants for a personalized hotel experience.
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