Melbourne's 'Premier Tower' Boasts a Form Inspired by Beyonce
Laura McQuarrie — December 24, 2016 — Art & Design
References: architectureanddesign.au & hellogiggles
There's no question that celebrities have a constant influence in the world of design, typically seen the most in the fashion industry—but now, the 'Premier Tower' that's being erected in Melbourne that's being referred to as "the Beyoncé Tower."
The tower design from Australian architectural firm Elenberg Fraser was created entirely with parametric modelling and boasts a form that was inspired by "woman dancing in black cloth." Beyoncé fans will immediately recognize this reference to the video for 'Ghost' from Beyoncé's self-titled album from 2013.
As well as having a striking appearance, the curvaceous bending tower offers the best possible solutions to wind, solar and structural criteria for the site. The completed Premier Tower will contain 796 residential units and 187 hotel rooms, as well as café and retail spaces.
The tower design from Australian architectural firm Elenberg Fraser was created entirely with parametric modelling and boasts a form that was inspired by "woman dancing in black cloth." Beyoncé fans will immediately recognize this reference to the video for 'Ghost' from Beyoncé's self-titled album from 2013.
As well as having a striking appearance, the curvaceous bending tower offers the best possible solutions to wind, solar and structural criteria for the site. The completed Premier Tower will contain 796 residential units and 187 hotel rooms, as well as café and retail spaces.
Trend Themes
1. Celebrity-inspired Architecture - Opportunity to create unique and visually appealing buildings inspired by popular celebrities.
2. Parametric Modelling in Design - Incorporating parametric modelling in architectural design to create innovative and complex structures.
3. Integration of Sustainability in Architecture - Advancing wind, solar, and structural solutions in architectural design to improve energy efficiency and sustainability.
Industry Implications
1. Architecture - Architecture firms can explore new design possibilities by incorporating celebrity-inspired elements.
2. Construction - Construction companies can leverage parametric modelling to efficiently construct complex and visually appealing structures.
3. Hospitality - Hotels and cafes can take inspiration from celebrity-inspired architecture to attract customers and create unique experiences.
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