The 'Sanctuary Reverse Calendar' Counts Down Impending Doom
Alexander Lam — June 17, 2013 — Marketing
References: ibelieveinadv
A campaign with morbid calendars called 'Sanctuary Reverse Calendar' was created by ad agency DDB Mudra in order to increase awareness for the declining state of our planet. Instead of the traditional count up from one to 30 or 31 for each month, the calendars count down.
The countdowns are printed on animals in order to serve as a constant reminder that species are being exterminated every day. As you flip through each month, a different species is reduced from a population of around 30 to just one.
The calendars were commissioned by non-profit Sanctuary India. the organization is committed to protecting the Earth's fauna and flora. As a result of the campaign, Sanctuary India managed to increase awareness for the organization.
The countdowns are printed on animals in order to serve as a constant reminder that species are being exterminated every day. As you flip through each month, a different species is reduced from a population of around 30 to just one.
The calendars were commissioned by non-profit Sanctuary India. the organization is committed to protecting the Earth's fauna and flora. As a result of the campaign, Sanctuary India managed to increase awareness for the organization.
Trend Themes
1. Morbid Awareness Campaigns - The 'Sanctuary Reverse Calendar' highlights the declining state of the planet and encourages awareness through morbid countdowns.
2. Species Conservation Initiatives - The use of animal countdowns in the calendars creates opportunities to promote and support initiatives focused on protecting endangered species.
3. Interactive Environmental Marketing - The Sanctuary Reverse Calendar demonstrates the potential for interactive and impactful marketing campaigns that raise awareness about environmental issues.
Industry Implications
1. Non-profit Organizations - Non-profit organizations dedicated to wildlife conservation can leverage morbid awareness campaigns like the 'Sanctuary Reverse Calendar' to increase support and funding for their cause.
2. Graphic Design and Printing - The creation of inventive and thought-provoking calendar designs, such as the animal countdowns, offers opportunities for graphic design and printing companies to collaborate with environmental organizations.
3. Advertising and Marketing - The success of the 'Sanctuary Reverse Calendar' campaign demonstrates the potential for innovative and impactful advertising and marketing campaigns that educate and engage audiences on pressing environmental issues.
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