Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Insight - Brands are often tasked with creating marketing campaigns with heavily limited time and budgets, leading to less-than-ideal outcomes in order to deliver on time. These brands desire more efficient services in each aspect, as increasing the ROI on advertising is a top priority for marketing departments. However, these brands cannot sacrifice decision-making control, margin of error, or quality, creating a demand for low-cost, customizable, quick marketing services powered by AI.
Insight - Brands are often tasked with creating marketing campaigns with heavily limited time and budgets, leading to less-than-ideal outcomes in order to deliver on time. These brands desire more efficient services in each aspect, as increasing the ROI on advertising is a top priority for marketing departments. However, these brands cannot sacrifice decision-making control, margin of error, or quality, creating a demand for low-cost, customizable, quick marketing services powered by AI.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
Trend Themes
1. AI-based Ad Platforms - Startups and companies are leveraging AI to offer efficient and customizable advertising solutions that streamline the creation process and save on time and budget.
2. Robotic Process Automation Platforms in Advertising - Platforms using robotic process automation (RPA) are offering digital advertising companies the ability to automate the more mundane tasks, freeing up time for creativity and strategy.
3. Contextual Intelligence Companies - Contextual intelligence companies are using artificial intelligence to analyze the content of web pages in new ways, offering advertisers an opportunity to reach consumers without using personal data harvesting.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can take advantage of AI-based ad platforms, RPA platforms in advertising, and contextual intelligence companies to optimize campaign performance and increase ROI.
2. Artificial Intelligence - Artificial intelligence is driving innovation in advertising by optimizing processes, enhancing creativity, and analyzing data to offer more accurate and effective solutions.
3. Omnichannel Marketing - Through platforms like Skai, advertisers can connect data and performance media across various channels, delivering consistent and efficient results across all walled garden media.
