Lowe's Recently Partnered with Petco To Launch Shop-in-Shops
Grace Mahas — January 28, 2022 — Business
References: lowes & retaildive
Lowe's, the American retail company specializing in home improvement, recently announced a new partnership with Petco to introduce new shop-in-shops for customers. Petco's private labels and several national brands will be available in designated Lowe's store areas, alongside a curated selection of pet products from Lowe's. In addition, the pilot location will have Petco employees to assist consumers during peak hours.
"As part of our total home strategy, we're committed to providing customers the options they need for every part of their home. And for many of our customers — that means their pets, too," Bill Boltz, Lowe's executive vice president of merchandising, said via email. "With many searching for a convenient solution to getting all of their home and pet needs in one location, we couldn't think of a better time to create this shopping experience with Petco as our partner."
Image Credit: Lowe's
"As part of our total home strategy, we're committed to providing customers the options they need for every part of their home. And for many of our customers — that means their pets, too," Bill Boltz, Lowe's executive vice president of merchandising, said via email. "With many searching for a convenient solution to getting all of their home and pet needs in one location, we couldn't think of a better time to create this shopping experience with Petco as our partner."
Image Credit: Lowe's
Trend Themes
1. Shop-in-shops for Pet Supplies - Creating shop-in-shops for pet supplies within larger retail stores presents a new retail model and provides convenience for pet owners.
2. Collaborations Between Home Improvement and Pet Industries - Collaborating with pet stores for joint marketing and offerings can increase customer reach and provide convenience in one-stop-shop locations.
3. Private Labels in Retail and Pet Industries - Incorporating private label products in collaboration between retailers and the pet industry creates opportunities for unique, exclusive product offerings.
Industry Implications
1. Home Improvement Retail - Home improvement retailers have the opportunity to expand their market by partnering with the pet industry and offering pet supplies in their stores.
2. Pet Supplies Retail - Collaborating with home improvement retailers to create shop-in-shops provides convenience for pet owners and can increase brand exposure for pet stores.
3. Private Label Products - Manufacturers of private label pet products can collaborate with both home improvement and pet supply retailers to offer exclusive products and increase market reach.
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