Advanced home sanitation products provide long-term disinfection
Trend - While many consumers are familiar with traditional forms of sanitation, such as alcohol-based cleaning products, the pandemic caused more people to get familiar with contactless, electrostatic sprayers for disinfection. These are advanced tools that create barriers against harmful bacteria
Insight - The pandemic caused more importance than ever to be placed on sanitation. From hand sanitizer to medical masks, consumers are now more familiar than ever with critical sanitization practices. With lockdowns creating the perception that the home is a clean, safe sanctuary, many customers have researched new ways to maintain home cleanliness without investing too much time or money. Brands are responding to this by repurposing industrial sanitization technologies for the home.
Insight - The pandemic caused more importance than ever to be placed on sanitation. From hand sanitizer to medical masks, consumers are now more familiar than ever with critical sanitization practices. With lockdowns creating the perception that the home is a clean, safe sanctuary, many customers have researched new ways to maintain home cleanliness without investing too much time or money. Brands are responding to this by repurposing industrial sanitization technologies for the home.
Workshop Question - How can your brand address the increased importance of home sanitation in the post-pandemic world, while also keeping cost and time investment in mind?
Trend Themes
1. Home Sanitation - The pandemic has created an emphasis on the importance of cleanliness and sanitation in the home, leading to an increase in demand for advanced home sanitation products.
2. Electrostatic Sprayers - Electrostatic sprayers are becoming increasingly popular due to their efficiency, efficacy, and versatility in disinfecting hard-to-reach areas.
3. Affordable Disinfection Solutions - There is a growing demand for more affordable and accessible electrostatic sprayers, leading to the creation of more cost-effective and user-friendly options.
Industry Implications
1. Home Cleaning Products - Home cleaning product manufacturers can innovate and adapt to consumer preferences for safer and more efficient home sanitation solutions, such as electrostatic sprayers.
2. Industrial Cleaning & Sanitation - Industrial cleaning and sanitation companies can repurpose their existing technologies and services for home use, creating new business opportunities for themselves.
3. Diy/home Improvement - DIY/home improvement retailers can offer electrostatic sprayers and other home disinfection solutions to appeal to consumers looking for affordable options to maintain sanitation at home.
4 Featured, 21 Examples:
45,131 Total Clicks
Date Range:
May 23 — May 23
Trending:
Warm
Consumer Insight Topics:
