Brands are using upcycled food-grade resin for CPGs and personal care packaging
Trend - Brands are turning to food-grade resin packaging for its low environmental impact, its comparable performance to unsustainable packaging, and its affordability. These packaging solutions make products more appealing to consumers as brands can market the sustainability of the product inside as well as its packaging.
Insight - While consumers are increasingly drawn to sustainability across numerous industries, the food & beverage and beauty industries are especially scrutinized for their environmental impacts. Consumers in these spaces not only vote with their dollars against brands that remain using unsustainable or animal-cruel methods, but are also willing to boycott products that fall into these categories. This places pressure on brands in the space to transform traditionally unsustainable packaging, such as plastic bottles, with newer, more eco-friendly materials.
Insight - While consumers are increasingly drawn to sustainability across numerous industries, the food & beverage and beauty industries are especially scrutinized for their environmental impacts. Consumers in these spaces not only vote with their dollars against brands that remain using unsustainable or animal-cruel methods, but are also willing to boycott products that fall into these categories. This places pressure on brands in the space to transform traditionally unsustainable packaging, such as plastic bottles, with newer, more eco-friendly materials.
Workshop Question - How could your brand better address the concerns of the eco-conscious consumer?
Trend Themes
1. Upcycled Resin Packaging - As consumers become increasingly conscious of sustainability, brands are shifting towards more eco-friendly packaging solutions, such as upcycled food-grade resin, to reduce environmental impact.
2. Concentrated and Tailored Formulations - There is a growing trend in the beauty industry for customizable and concentrated formulations that allow consumers to personalize their beauty routines according to their specific needs, presenting opportunities for brands to offer more tailored and innovative products.
3. Recycling and Recycled Plastic Materials - Companies are investing in the development and use of recycling and recycled plastic materials to reduce waste and decrease reliance on virgin plastics, presenting opportunities for more eco-friendly and sustainable packaging solutions.
Industry Implications
1. Packaging Industry - As industries across the board focus on becoming more sustainable, there is a growing need for packaging solutions that reduce waste and reliance on unsustainable materials, presenting opportunities for innovative and eco-friendly packaging solutions.
2. Beauty Industry - With consumers increasingly interested in sustainable and eco-friendly beauty products, the beauty industry has a growing opportunity to offer more customized and eco-friendly products, as well as to shift towards more sustainable packaging solutions.
3. Food and Beverage Industry - As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly food and beverage packaging solutions, presenting opportunities for more eco-friendly packaging materials and solutions.
