Nokia Will Actually Create The Top 5
Alex Covert — November 27, 2008 — Art & Design
References: nokiamaheadsetdesign & coolbuzz.org
Nokia is holding a design-your-own music headset competition. The unique aspect of this contest is that each entry has to be inspired by a piece of music. The top 5 designs will be made into real, working headsets. You can check out the gallery at Nokia's heavy-on-the-flash web site.
Implications - Having contests is a great way for a business to produce new items if their creative team seems to be in a slump. There are so many creative people out there that would jump at the chance to help design a new product. Not only does the creative business team get a break, but consumers get to become part of the brand.
Implications - Having contests is a great way for a business to produce new items if their creative team seems to be in a slump. There are so many creative people out there that would jump at the chance to help design a new product. Not only does the creative business team get a break, but consumers get to become part of the brand.
Trend Themes
1. Music-inspired Headphone Design - Opportunity for companies to engage consumers and tap into their creativity through music-inspired headphone design competitions.
2. Consumer-driven Product Design - Contests provide businesses with a way to crowdsource product designs and ideas, allowing consumers to become part of the brand.
3. Interactive Marketing Campaigns - Companies can generate buzz and increase engagement by creating interactive marketing campaigns that involve consumers in product design.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can use headphone design competitions as a way to create user-generated product designs and engage their customer base.
2. Marketing and Advertising - Marketing and advertising firms can help companies create and promote interactive campaigns that involve user-generated designs, increasing brand engagement.
3. Music and Entertainment - Music and entertainment companies can partner with consumer electronics companies to create music-inspired headphone designs that appeal to their target audience.
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