The Invisible Mercedes Plays Tricks with One's Eyes
Harris Jay Rosenberg Alterman — March 5, 2012 — Autos
References: mercedes-benz & youtube
To promote their revolutionary car that produces 0.0 emissions, Mercedes-Benz sent a vehicle a cruising around the streets which it deemed the 'Invisible Mercedes.' Spectators were baffled when they saw what appeared to be a see-through car causally driving by.
To create the Invisible Mercedes, the car was covered in LED lights. Then a camera from the other side of the car sends its images to the LED lights so it appears as if the vehicle is transparent. While one can tell that the car isn't actually transparent, it's still quite perplexing on the eyes.
The Invisible Mercedes turned out to be a great marketing move, because it made everyone's heads turn (despite the fact that it was invisible). Sadly, one cannot buy the car with the invisible feature because that would cause way too many accidents.
To create the Invisible Mercedes, the car was covered in LED lights. Then a camera from the other side of the car sends its images to the LED lights so it appears as if the vehicle is transparent. While one can tell that the car isn't actually transparent, it's still quite perplexing on the eyes.
The Invisible Mercedes turned out to be a great marketing move, because it made everyone's heads turn (despite the fact that it was invisible). Sadly, one cannot buy the car with the invisible feature because that would cause way too many accidents.
Trend Themes
1. Green Marketing Strategies - Companies can leverage the trend of sustainability by promoting their eco-friendly products and innovative campaigns like the Invisible Mercedes to raise awareness about their brand.
2. Augmented Reality in Advertising - The Invisible Mercedes campaign demonstrates the possibilities of using AR to create immersive experiences that capture the attention of consumers and draw them in to explore the brand further.
3. Innovative Vehicle Design - This campaign opens a new door in the world of vehicle design and proves that innovation does not necessarily mean adding new features or technologies but also can be about creating unique and captivating designs.
Industry Implications
1. Automotive - Automakers can incorporate innovative designs and features in their vehicles to create a unique and memorable brand image like the Mercedes Invisible car.
2. Advertising - Advertising companies can leverage the trend of augmented reality experiences in their campaigns to create engaging and memorable impressions on consumers.
3. Sustainability - Companies can make use of green marketing strategies to appeal to environmentally conscious customers and promote their eco-friendly products and services.
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