The Air Jordan Retro V.1 Delivers Fresh Style for on and off the Court
Jaime Neely — August 5, 2011 — Fashion
References: nike & freshnessmag
Just in time for the new season and back to school is the anticipated release of the Air Jordan Retro V.1 sneaker for men. Modeled after the Air Jordan 1 basketball shoe, the Air Jordan Retro V.1 shoe is a stylish and casual alternative footwear option. The design of the shoe features a black suede exterior with a white sole, neon yellow thin laces and an elephant patterned Nike Swoosh.
The unique design of the Air Jordan Retro V.1 shoe also features a white 'Jumpman' on the tongue and the Air Jordan logo on the heel.
Implications - Today's consumers will likely invest in products that are an extension or spin-off edition of an item of a brand they already prefer. Businesses will benefit by offering a wide range of products with comparable desirable qualities.
The unique design of the Air Jordan Retro V.1 shoe also features a white 'Jumpman' on the tongue and the Air Jordan logo on the heel.
Implications - Today's consumers will likely invest in products that are an extension or spin-off edition of an item of a brand they already prefer. Businesses will benefit by offering a wide range of products with comparable desirable qualities.
Trend Themes
1. Alternative Footwear - Businesses can explore opportunities in creating stylish and casual alternative footwear options.
2. Brand Spin-offs - Businesses can capitalize on consumers' preference for spin-off editions of their favorite brands.
3. Unique Design Features - There is potential for businesses to differentiate themselves by incorporating unique design features in their products.
Industry Implications
1. Footwear Industry - The footwear industry can explore opportunities in creating alternative and stylish footwear options for consumers.
2. Fashion Industry - Businesses in the fashion industry can capitalize on consumers' preference for brand spin-offs.
3. Design Industry - There is potential for businesses in the design industry to differentiate themselves by incorporating unique design features in their products.
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