The Jeremy Scott Adidas Originals by Originals AW10 Collection
Meghan Young — March 26, 2010 — Fashion
References: adidas & lifelounge
I don't think sportswear can get as flashy as the Jeremy Scott Adidas Originals by Originals AW10 collection. Honestly. Just take a second to look through the gallery above. You'll see everything from his multi-hued winged sneakers in a new colorway to full lace track suits.
The third series of collaborations with Scott, David Beckham and Kazuki, the Jeremy Scott Adidas Originals by Originals AW10 collection is particularly eye-catching--so much so that I don't think I would be brave enough to wear any of the pieces.
The third series of collaborations with Scott, David Beckham and Kazuki, the Jeremy Scott Adidas Originals by Originals AW10 collection is particularly eye-catching--so much so that I don't think I would be brave enough to wear any of the pieces.
Trend Themes
1. Flashy Sportswear - Opportunity for disruptive innovation: Create sportswear that combines bold designs and vibrant colors.
2. Winged Sneakers - Opportunity for disruptive innovation: Develop sneakers with unique features, such as wings, that stand out in the market.
3. Lace Track Suits - Opportunity for disruptive innovation: Design track suits that incorporate lace and other unconventional materials for a fashionable twist.
Industry Implications
1. Sports Apparel - Opportunity for disruptive innovation: Reimagine traditional sportswear with unconventional materials and designs.
2. Athletic Footwear - Opportunity for disruptive innovation: Introduce sneakers that go beyond the standard athletic shoe by incorporating unique design elements.
3. Fashion Design - Opportunity for disruptive innovation: Push the boundaries of fashion by combining sportswear with unexpected materials and features.
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