Exercise at Work with the Compactix DeskMate
Heidi Smith — July 1, 2010 — Unique
References: compactix & urmc.rochester.edu
The Compactix DeskMate is a simple device that lets you exercise at work. The DeskMate is designed to stimulate your muscles by flexing your arms, back, shoulders, chest, and wrists; it attaches directly to your desk so you can get a workout without leaving your cubicle.
Exercise is a known stress reliever, and the Compactix DeskMate lets you burn calories without disrupting your office neighbors. See more images of this clever device above.
Implications - With more and more North Americans living hectic lifestyles brought on by their professions, many consumers now have little time for leisure activities such as exercise. Products which can be used with little time required or in between activities have thus become highly attractive to consumers.
Exercise is a known stress reliever, and the Compactix DeskMate lets you burn calories without disrupting your office neighbors. See more images of this clever device above.
Implications - With more and more North Americans living hectic lifestyles brought on by their professions, many consumers now have little time for leisure activities such as exercise. Products which can be used with little time required or in between activities have thus become highly attractive to consumers.
Trend Themes
1. Flexible Exercise Solutions - The Compactix DeskMate highlights the trend of flexible exercise solutions that allow individuals to workout conveniently in any space, even at work.
2. Fitness Integration in Everyday Life - The DeskMate represents the trend of integrating fitness activities seamlessly into everyday life, enabling professionals to stay active without disrupting their work routines.
3. Office Health and Wellness - The rise of cubicle gyms and devices like DeskMate reflects the increasing importance of office health and wellness trends, focusing on physical well-being even during busy work hours.
Industry Implications
1. Workplace Fitness Equipment - The Compactix DeskMate presents an opportunity for the workplace fitness equipment industry to create innovative and compact exercise solutions tailored for office settings.
2. Office Furniture and Accessories - The growing demand for cubicle gyms like the DeskMate opens up opportunities for the office furniture and accessories industry to develop ergonomic designs that accommodate integrated exercise equipment.
3. Corporate Wellness Programs - The popularity of cubicle gyms emphasizes the need for corporate wellness programs to incorporate exercise solutions that cater to professionals' busy schedules and sedentary work environments.
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