Ball Launched a New Sustainable Aluminum Cup for Beer Pong Tournaments
Grace Mahas — September 3, 2019 — Eco
References: ball & coolmaterial
As more consumers seek to reduce their consumption of single-use plastics, many brands have launched new sustainable products such as the Ball's Aluminum Solo Cups. These infinitely recyclable cups are the perfect sustainable alternative to plastic beer pong cups and the brand believes the launch is a significant step towards sustainability as "75% of all the aluminum ever produced is still in use today," ensuring the material will not be sent to landfill.
While the product is slightly more expensive than the alternative, plastic version, Ball believes consumers will opt to purchase the sustainable option. “We think they’re willing to make that choice,” said John Hayes, chief executive officer of the Broomfield, Colorado-based company. “They know we’ve polluted our world and they want to do something about it.”
The Aluminum Solo Cups are available to purchase online and for $0.25 each.
While the product is slightly more expensive than the alternative, plastic version, Ball believes consumers will opt to purchase the sustainable option. “We think they’re willing to make that choice,” said John Hayes, chief executive officer of the Broomfield, Colorado-based company. “They know we’ve polluted our world and they want to do something about it.”
The Aluminum Solo Cups are available to purchase online and for $0.25 each.
Trend Themes
1. Sustainable Packaging - The aluminum solo cups offer a sustainable alternative to plastic, tapping into the growing trend of eco-friendly packaging solutions.
2. Circular Economy - The infinitely recyclable nature of the aluminum cups aligns with the circular economy concept, providing opportunities for businesses to innovate in closed-loop recycling systems.
3. Consumer Consciousness - The demand for sustainable products reflects a shift in consumer consciousness, creating opportunities for brands to cater to this growing market segment.
Industry Implications
1. Beverage Packaging - The sustainable aluminum cups offer disruptive innovation opportunities in the beverage packaging industry, encouraging brands to explore alternative materials and eco-friendly solutions.
2. Event Planning - The aluminum solo cups present a sustainable option for beer pong tournaments, suggesting disruptive innovation opportunities in the event planning industry to incorporate eco-friendly practices.
3. Fast-moving Consumer Goods - The demand for sustainable packaging solutions in everyday consumer products offers disruptive innovation opportunities for FMCG companies to develop eco-friendly alternatives and capitalize on consumer consciousness.
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