Vessel and the Ecology Center Aim to Limit Disposable Cup Waste
Grace Mahas — September 20, 2019 — Social Good
References: vesselworks.org & waste360
More single-use plastic is entering landfills each year, and in an effort to reduce the number of disposable cups being used in quick-serve restaurants, Vessel -- a reusable cup provider -- has partnered with the Ecology Center to launch a reusable cup service pilot in Berkeley, California. The new initiative aims to reduce the 41 million disposable cups that are thrown out annually in the city.
The circular economy solution allows consumers to check-out one of its stainless steel cups with their beverage purchase and return it afterward to one of its many Vessel kiosks or another participating location. The reusable cups are then collected and sanitized, ready to be redistributed.
The Ecology Center is currently seeking more funding to expand the reusable cup service pilot to other cities.
The circular economy solution allows consumers to check-out one of its stainless steel cups with their beverage purchase and return it afterward to one of its many Vessel kiosks or another participating location. The reusable cups are then collected and sanitized, ready to be redistributed.
The Ecology Center is currently seeking more funding to expand the reusable cup service pilot to other cities.
Trend Themes
1. Reusable Cup Services - A growing demand for circular economy solutions presents an opportunity for companies to invest in reusable cup services.
2. Single-use Plastic Reduction - The increasing concern for environmental sustainability creates an opportunity for companies to create products that reduce single-use plastic consumption.
3. Green Initiative Partnerships - The potential to create innovative collaborations between organizations can lead to the creation of green initiatives that aim to reduce environmental waste.
Industry Implications
1. Food and Beverage - Quick-service restaurants and cafes can benefit from partnering with reusable cup service providers to reduce their environmental footprint.
2. Sustainability - Sustainability-focused businesses can invest in creating and implementing eco-friendly products and services to promote change in public awareness and behaviour.
3. Technology - Technology companies can explore innovative ways to create eco-friendly products and services that cater to the increasing demand for sustainability solutions.
4.3
Score
Popularity
Activity
Freshness
