The list of ‘rentables' is expanding exponentially
Implications - The vast quantity of temporary ownership services reflects a growing reluctance to commit to products, services and relationships. If items, particularly more costly ones, come with an option to rent, their appeal rises dramatically. Many companies offering payments in smaller denominations ultimately gain superfluous income.
Trend Themes
1. Rental Services - The rise in popularity of rental services for pet, baby clothes and toys, etc, reflects a growing reluctance to commit to permanent ownership of products, services, and relationships.
2. Sharing Economy - The emergence of rental services, such as Zilok and SmartBike DC, reflects the growing popularity of the sharing economy.
3. Flexible Ownership - Flexible ownership options, such as pet and bike rentals, provide consumers with an alternative to owning a product outright, creating a new market for businesses to consider.
Industry Implications
1. Retail - Retailers can consider offering rental options as an alternative to permanent ownership in order to meet consumer demands for flexibility and affordability.
2. Transportation - The emergence of bike sharing programs like SmartBike DC highlights the potential for growth in the urban transportation industry.
3. Hospitality - The rise of cafes offering kitten rentals, such as Tokyo's Cat Cafe Calico, shows the potential for innovative ideas in the hospitality industry.
10 Featured, 4 Examples:
99,160 Total Clicks
Date Range:
Nov 06 — Sep 08
Trending:
Average
Consumer Insight Topics:
