Enterprise Rent-A-Car Launches Hydrid Car Fleet
Dee Sandin — April 9, 2008 — Autos
References: enterprise & cnn
Another step towards eco rehab. In response to consumer demand, Enterprise Rent-A-Car, on Wednesday, launched four new "green branches" in Atlanta. With gas prices due to hit $4.00 gallon by summer hybrids or other fuel-efficient vehicles will make up 60 percent of their inventory. "At the end of the day, it's the consumer that drives rental fleeting," said Neil Abrams, president of Abrams Consulting Group Inc., a rental car industry consultancy. "Rental car companies can buy a lot of cars their customers don't want to drive, and they'll be sitting in a lot and gathering dust."
Trend Themes
1. Hybrid Car Rentals - Rent-a-car companies are increasingly offering a fleet of hybrid vehicles for consumers seeking eco-friendly modes of transportation.
2. Consumer-driven Rental Fleets - Rental car companies are reevaluating their fleets to align with consumer demand for more fuel-efficient and environmentally-friendly vehicles.
3. Alternative Fuel Vehicle Adoption - Consumers are increasingly opting for alternative fuel vehicles, and rental car companies are responding by offering a wider variety of eco-friendly options.
Industry Implications
1. Car Rental Industry - The car rental industry is adapting to a landscape where consumers demand sustainable transportation options.
2. Auto Industry - As consumers continue to demand eco-friendly vehicles, the auto industry must adapt and innovate to remain competitive.
3. Transportation Industry - The transportation industry is undergoing a shift towards sustainable modes of transportation, and rental car companies are at the forefront of this trend, offering eco-friendly transportation options.
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