Fashions inspired by warm weather paradises and tropical flora
Implications - With climate change leaving the planet in environmental disarray, people are seeking escapes from the weather more than ever. This desire to get away was projected on fashion collections which used tropical imagery, inspired by paradises like lush jungles and pirate-inhabited beaches.
Trend Themes
1. Climate Change Escapism - Fashion collections inspired by tropical imagery offer opportunity for brands to leverage eco-friendly materials and position themselves as a sustainable alternative.
2. Male Floral Prints - Jungle and floral themes for men's fashion offer opportunity to inject vibrant colours and natural themes into formal wear.
3. Cocktail Shorts - Comfortable and voluminous shorts create innovation opportunities for designers to solve the problem of muffin tops and pinched thighs.
Industry Implications
1. Fashion - Tropical, floral, and eco-friendly inspired fashion collections with playful, vibrant, and natural themes.
2. Hospitality - Eco-friendly beachfront resorts with energy conserving technologies that provide nature-inspired interiors and outdoor designs.
3. Menswear - Innovative solutions for men’s wear including male floral prints, vibrant blue tones, and uniform cocktail shorts for a sophisticated and stylish wardrobe.