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Niche Addiction

Relatively harmless activities are becoming niche addictions

Implications - Social networks are creating niche groups, and even new addictions. One of the most notable side effects of technology is the growing addiction to electronics and internet media. When enjoyment becomes an obsession, or leads to abuse, it can be costly. This is creating opportunities for marketers to provide the means for recovery.
Trend Themes
1. Niche Addiction - Opportunity to provide addiction recovery services for niche groups formed by social networks.
2. Obsession with Healthy Eating - Opportunity to create products and services that promote healthy eating as a positive attribute rather than an obsession.
3. Celebrity Teen Pregnancy - Opportunity to support young parents through family planning and child rearing resources.
Industry Implications
1. Addiction Recovery Services - Developing specialized addiction recovery programs for niche groups created by social networks.
2. Food and Beverage - Creating products that promote healthy eating without promoting obsessive behavior.
3. Family Planning and Child Rearing - Offering resources and support for young parents in the public spotlight.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 7 Examples:
2,287,395 Total Clicks
Date Range:
Apr 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Needle Freaks
Needle Freaks
Extreme Tattoo Addiction
There was a time when tattoos were thought to be a passing trend but for some people tattoos have become an addiction. Some people are opting to be body-locked - covering their bodies from head to toe… MORE
Rehab Backlashes
Rehab Backlashes
David Duchovny Punished for Sex Addiction
While rehab and DUIs have helped the careers of many Hollywood ‘IT’ girls, actor David Duchovny is facing a bit of a backlash after his entry to rehab for sex addiction. Fashion retailers Johnston & Murphy… MORE
Obsession WIth Celebrity Teen Pregnancy
Obsession WIth Celebrity Teen Pregnancy
Stars and Siblings Having Babies
In 2008, it seems that the world has become obsessed with celebrity babies. Even celebrity SIBLING's are generating buzz. From Oprah, who hid a pregnancy at 14, to Anna Nichole who had a baby with her… MORE
Shoe Addiction
Shoe Addiction
Showering & Swimming with Bocage
We all know that women love fancy shoes. But when these shoes are Bocage, women love them so much that they keep them on even while taking a shower or swimming. That is what these new ads for French shoe… MORE
Porn & Pancakes
Porn & Pancakes
Free Breakfast to Help Fight Your Addiction
Fight your addiction to the naughty online world with a free pancake breakfast! The founder of XXXChurch.com, which helps people to battle their addiction, has launched a new breakfast counseling program… MORE
Internet Addict Camp (Part II)
Internet Addict Camp (Part II)
South Korean Weboholics
South Korea is likely the world’s most wired nation, and today's kids have grown up online, networked and broadbanded. Just about every street corner has a “PC bang,” or internet parlors where kids… MORE
Internet Addiction Official Mental Illness
Internet Addiction Official Mental Illness
Compulsive-Impulsive Disorder
I may soon be officially classified with a brain illness... According to the editorial of the latest issue of the American Journal of Psychiatry: Internet addiction -- including "excessive gaming, sexual… MORE
Orthorexia: An Obsession With Healthy Eating
Orthorexia: An Obsession With Healthy Eating
Here's an eating disorder that might not look so bad at first glance. Unfortunately, just like over-eating, anorexia or bulimia, this eating disorder can take a spin for the worse when it becomes excessive.… MORE
CrackBerry.com for the Seriously Addicted BlackBerry User
CrackBerry.com for the Seriously Addicted BlackBerry User
So you love your BlackBerry. Is it healthy? Is it cool? The people at CrackBerry seem to think so. In fact, they encourage all forms of BlackBerry love over there. From BlackBerry addiction to full-out… MORE