Relatively harmless activities are becoming niche addictions
Implications - Social networks are creating niche groups, and even new addictions. One of the most notable side effects of technology is the growing addiction to electronics and internet media. When enjoyment becomes an obsession, or leads to abuse, it can be costly. This is creating opportunities for marketers to provide the means for recovery.
Trend Themes
1. Niche Addiction - Opportunity to provide addiction recovery services for niche groups formed by social networks.
2. Obsession with Healthy Eating - Opportunity to create products and services that promote healthy eating as a positive attribute rather than an obsession.
3. Celebrity Teen Pregnancy - Opportunity to support young parents through family planning and child rearing resources.
Industry Implications
1. Addiction Recovery Services - Developing specialized addiction recovery programs for niche groups created by social networks.
2. Food and Beverage - Creating products that promote healthy eating without promoting obsessive behavior.
3. Family Planning and Child Rearing - Offering resources and support for young parents in the public spotlight.
9 Featured, 7 Examples:
2,293,504 Total Clicks
Date Range:
Apr 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
