St. Tropez' Self-Tanner Lotion is Meant to Be Applied in the Shower
Laura McQuarrie — May 30, 2015 — Fashion
References: sttropeztan & luxuo
Many people who are after a sun-kissed glow from a self-tanner find that they're left with streaks, sticky residue and orange-colored stains on clothes. Aiming to provide a remedy to all of these undesirable things, tanning brand St. Tropez developed a new product to deliver a 'Gradual Tan In Shower.'
After cleansing the skin as you normally would in the shower, the tanning product is actually meant to be applied to wet skin. Normally, many tanning products advise against this because you're likely to have water streaks and droplets show up, but the formula of this St. Tropez product lathers like a soap or body gel for full, even coverage. Once the product has been applied to the skin and it has set for three minutes, it can be washed off for a glow that looks and feels both clean and natural.
After cleansing the skin as you normally would in the shower, the tanning product is actually meant to be applied to wet skin. Normally, many tanning products advise against this because you're likely to have water streaks and droplets show up, but the formula of this St. Tropez product lathers like a soap or body gel for full, even coverage. Once the product has been applied to the skin and it has set for three minutes, it can be washed off for a glow that looks and feels both clean and natural.
Trend Themes
1. Shower Tanning Lotions - St. Tropez's new product delivering gradual tan while you are in the shower can disrupt the self-tanning industry.
2. Wet Skin Application - Wet skin application can be a new trend in the tanning industry.
3. Clean and Natural Finish - The demand for a clean and natural-looking tan could increase in the self-tanning industry.
Industry Implications
1. Beauty and Cosmetics Industry - St. Tropez's new product can disrupt the beauty and cosmetics industry's self-tanning products.
2. Personal Hygiene Industry - The idea of applying a self-tanner on wet skin can have a disruptive impact on the personal hygiene industry.
3. Luxury and Premium Brands Industry - The demand for exclusive and luxurious tanning products can create an opportunity for luxury and premium brands in the self-tanning industry.
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