Cle's CCC Cream Stands for Color, Control and Change
Laura McQuarrie — March 6, 2021 — Fashion
References: clecosmetics & sg.asiatatler
Korean-American brand Cle's CCC cream is a step above a CC cream, as its multitasking formula works as a primer, foundation and sunscreen. The Color Control & Change Cream is a lightweight, all-in-one product that shares the benefits of a tinted BB cream and a CC cream, but with more coverage and protective benefits.
The product is useful for achieving a sheer, satin finish, although buildable coverage can be achieved. The dewy and moisturized result is designed to enhance skin and leave it lightly scented with a combination of bergamot, orange and ylang ylang essences.
The brand recommends applying this product with the fingertips, as the natural warmth will help to coax out the pigment so that it can adjust to the skin tone.
The product is useful for achieving a sheer, satin finish, although buildable coverage can be achieved. The dewy and moisturized result is designed to enhance skin and leave it lightly scented with a combination of bergamot, orange and ylang ylang essences.
The brand recommends applying this product with the fingertips, as the natural warmth will help to coax out the pigment so that it can adjust to the skin tone.
Trend Themes
1. Multitasking Beauty Products - Disruptive innovation opportunity for beauty brands to deliver multifunctional products that save time and offer multiple benefits.
2. Lightweight Cosmetics - Disruptive innovation opportunity for cosmetics companies to create lightweight and breathable products that enhance the natural appearance of skin.
3. All-in-one Skincare - Disruptive innovation opportunity for skincare companies to develop all-in-one creams that offer multiple skincare benefits in a single product.
Industry Implications
1. Beauty - The beauty industry can benefit from the trend towards multitasking, lightweight and all-in-one products.
2. Cosmetics - Cosmetics companies can leverage the trend towards lightweight and breathable products that offer multiple benefits.
3. Skincare - Skincare companies can capitalize on the growing demand for all-in-one skincare products that offer convenience and simplicity.
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