The Edible QR Competition Creates Tasty Mobile Marketing
Michael Hines — November 24, 2010 — Lifestyle
References: flickr & thatsnerdalicious
The NYC Registor recently held an Edible QR Competition to see which foods could have a QR code printed and read on them by Google Googles on Android devices. As expected, the competition led to the creation of many tasty QR codes including -- but not limited to -- tortilla and waffle QR codes.
QR codes have become a big deal over the last few years as marketers look for new and different ways to reach their customers. I could easily see the Edible QR Competition leading to the creation of any number of edible QR codes in the near future. Food: the final frontier.
QR codes have become a big deal over the last few years as marketers look for new and different ways to reach their customers. I could easily see the Edible QR Competition leading to the creation of any number of edible QR codes in the near future. Food: the final frontier.
Trend Themes
1. Edible QR Codes - Edible QR codes could become a popular trend in mobile marketing, allowing brands to engage customers in a unique and tasty way.
2. Interactive Food Marketing - The Edible QR Competition highlights the potential for interactive marketing campaigns using food as a medium, presenting opportunities for brands to stand out and engage their target audience.
3. Augmented Reality Integration - Combining edible QR codes with AR technology provides a disruptive innovation opportunity, enabling brands to deliver immersive and interactive experiences through mobile devices.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new marketing strategies by incorporating edible QR codes to enhance customer engagement and brand awareness.
2. Digital Marketing - Digital marketing agencies can specialize in creating interactive campaigns using edible QR codes to help brands connect with consumers in a more memorable way.
3. Mobile Technology - Companies in the mobile technology industry can explore the integration of edible QR codes and AR technology to revolutionize mobile advertising and marketing.
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